My Little Pony finally gallops into National Toy Hall of Fame

Hasbro My Little Pony toys arranged in the Brooklyn borough of New York, US, on Wednesday, July 12, 2023. Photographer: Gabby Jones/Bloomberg via Getty Images
ROCHESTER, N.Y. – My Little Pony has finally been inducted into the National Toy Hall of Fame on Tuesday.
Other inductees were Transformers action figures and the Phase 10 card game.
Hasbro’s mini-horses, distinguishable by different “cutie marks” on their haunches, were introduced in the 1980s and reintroduced in 2003, outselling even Barbie for several years.
The collectibles were recognized for encouraging fantasy and storytelling — the kind of creative play the Hall of Fame demands of inductees — along with popularity over time.
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“The My Little Pony line has endured for decades because it combines several traditional forms of doll play with children’s fascination with horses,” said Michelle Parnett-Dwyer, curator of dolls and toys. “The variety of figures promotes collecting as a pastime, too.”
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Phase 10 was introduced by inventor and entrepreneur Ken Johnson in 1982. Today, Mattel sells 2 million decks of the card game annually in 30 countries and more than 20 languages. That makes it one of the bestselling card games in the world, according to the Strong National Museum of Play in Rochester, where the Toy Hall of Fame is housed.
In the style of rummy, the game challenges players to collect groups of cards to complete 10 phases in sequential order before their opponents.
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Transformers came along in the 1980s, when Hasbro bought the rights to several existing Japanese toy lines featuring transforming robots. They were first marketed with a cartoon and have since graduated to a series of live-action films. Social media sites allow for debates over which figures are must-haves, as well as demonstrations of the sometimes complex process of manipulating them from robot to vehicle or other alternate form.
Regular new Transformers characters keep collectors coming back, Bensch said, “but the toys are also popular because they are so suited to the ways kids play. The toy line feeds kids’ imaginations and fantasy play.”
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“These are three very deserving toys that showcase the wide range of how people play,” Christopher Bensch, vice president for collections and chief curator, said in a statement. “But for My Little Pony in particular, this year is extra validating. The beloved toy was a finalist seven times before finally crossing the finish line!”
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The honorees rose to the top in voting by a panel of experts and the public from among 12 finalists. This year’s field included: the party game Apples to Apples, balloons, “Choose Your Own Adventure” gamebooks, Hess Toy Trucks, Pokémon Trading Card Game, remote-controlled vehicles, Sequence, the stick horse and trampoline.
Anyone can nominate a toy for the Hall of Fame. Museum staff narrows the field to 12 finalists each year. Fans can cast votes online for their favorites and their results are counted alongside ballots from a national advisory committee of historians, educators and others with industry expertise.
The Associated Press contributed to this report. Information in this story came from a press release by the Strong National Museum of Play, which houses the National Toy Hall of Fame in Rochester, New York. This story was reported from Los Angeles.